A SANTACO Gauteng · Officiency Africa · Gorilla Creative Media initiative
Want to put your brand in front of 1M+ commuters this month? Let's GO!
500 screens at launch. 1M+ monthly commuters. The only SANTACO-endorsed in-taxi network in Gauteng.
South Africa moves by taxi.
Minibus taxis carry around 80% of public transport trips in the country. Gauteng is the busiest network. That's the audience GO INTAXI reaches, every day.
69%
Of South African commuters use minibus taxis to get to work, school and back.
15M
Daily taxi trips nationally - the country's largest commuter network.
#1
Gauteng is the busiest taxi province, by passenger volume.
1M+
GO INTAXI commuter trips every month, on the SANTACO Gauteng fleet.
StatsSA NHTS · SANTACO operator data
One slot. 3.5 million views.
Scale, frequency and attention, built into every flight on the network.
Audience reach
1M+
trips / month
Over a million commuter trips across Gauteng's busiest routes every month.
Ad views
3.5M+
views / slot / month
Every 15-second slot you book plays into three and a half million pairs of eyes.
Frequency
4 – 5×
per trip
Your message plays four to five times during a single commuter trip. Consistent attention.
SANTACO Gauteng × GO INTAXI
GO INTAXI is SANTACO Gauteng's only official in-taxi media operator.
We are a Level 2 B-BBEE Contributor with 125% Procurement Recognition.
Exclusive access to the busiest taxi routes in the country.
Explore by location
Seconds get noticed.
Minutes get remembered.
The longer the attention, the deeper the recall. The research has settled it.
2×
the prompted recall when dwell time moves from 2 seconds to 14 seconds. Same ad, twice the impact.
Dentsu Attention Economy
+40%
higher ad recall for 5-second-plus attentive exposures versus sub-1-second exposures.
Lumen / Teads / Dynata
3×
more brand recall and purchase intent for ads receiving active attention versus passive viewing.
Amplified Research
92%
recall rate for captive DOOH, against 20 to 30% for digital display.
JCDecaux / AdQuick
3,000 seconds.
GO INTAXI delivers 50 minutes of captive attention per trip.
The longest dwell time in South African out-of-home.
60% of every loop earns the look.
A captive audience, 50 minutes in trip. Editorial content earns attention so your ads land with impact.
Earns the look
Content people actually want to watch. So when the ads play, attention is already on the screen.
Locally Relevant
What's going on in the city, province and nation.
Refreshed regularly
The screen never feels stale, no matter how long the trip.
A 12-minute loop. 40% ads. 60% content. Your ad plays four to five times.
Around seven of every twelve minutes is news, sport, money and culture: the reason passengers look up. That means your ads play to an audience that's already paying attention.
12 min
Loop length
15 sec
Each slot, silent
4 – 5 ×
Your ad per trip
Silent
Visual-first creative
Measured.
Reported.
Monthly reports show actual plays across the taxis you booked, the active fleet running them, the frequency you delivered, and total playtime in market.
Monthly delivery report
Actual plays
345,500
across booked taxis
Active fleet
500
taxis live this month
Frequency
4 - 5x
average per trip
Playtime
1,400 hrs
total in market
Illustrative example: 15s slot × 500 taxis = ~1,400 hours of brand playtime per month.
A full in-taxi media service.
End to end.
One team handles the planning, the screens, the compliance and the reports, so your campaign just runs.
One-stop planning
Single point of contact at Gorilla. Brief in, plan out, no agency runaround.
Budget-friendly entry
Buy from 100 taxis up to the full 500. Scale up as the campaign builds.
Monthly reporting
A monthly report showing actual plays across the taxis you booked.
Creative guidance
15-second silent creative spec. Internal QC before every flight goes live.
Geo-targeting
Run route/day/time specific creative across Soweto, CBD or Ennerdale.
Category exclusivity
Lock out competitors in your category, subject to availability and full fleet.
Sold by the slot.
Per taxi. Per month.
Stackable tiers
Tap to build your stack
By Slot
More slots - better rate.
By Taxi
More taxis, better rate
By Month
longer bookings - better rate
Your effective rate
Standard rate
Tiers compound. The harder you commit on slots, taxis and weeks, the lower your effective rate.
Specific rates are confirmed with your brief. We'll send a quote within 48 hours.
Captive attention.
Not roadside glance.
Roadside billboards rent eyeballs in passing. GO INTAXI owns the audience: seated commuters, eye-level screen, 50-minute average trip. The result: a higher-attention impression for less.
GO In-Taxi Media
- Avg dwell time50 min / trip
- Viewing distance1 – 2 m
- Audience postureSeated, captive
- AttentionEye-level, repeat exposure
- ReportingMonthly play logs
Roadside DOOH
- Avg dwell time1 – 4 sec
- Viewing distance20 – 100 m
- Audience postureDriving past
- AttentionGlance · weather dependent
- ReportingModeled traffic counts
Standard specifications.
1920 × 1080 landscape
MP4 H.264 or PNG · 15-second cut · Silent (no audio). Need help with creative? We've got you covered with our in-house studio.
LET'S GO!
01
Brief us
Send the brief. Hear back with rates and availability within 48hrs.
02
Lock the campaign
Sign-off IO. Creative arrives 10 working days before flight. We QC and load to screens.
03
Move and report
Live on the network. Per-slot delivery reports issued monthly.
Get in touch.
Tell us about the brief. We confirm availability within 48 hours.